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Google PageRank is one of the most important aspects of website rankings. An online business can expect a decent traffic only if its Google rank is amongst the top. Web page ranking is the sole aim of a search engine optimisation (SEO) campaign. In this article, you will learn the concept of Google PageRank as well as how to use ranking tool for the same.

Introduction to PageRank

Google page rank or PageRank (PR) shows how important a web page is on the Internet. In recent years, Google has dominated the search engine domain. Google is not only an easy-to-use search engine, it is also a mathematically designed platform that yields superior quality search results in comparison to other search engines. The PageRank decided the quality of web documents or web pages based on keywords and other factors.

A numeric value

PageRank assigns the measure on a scale of zero to ten. This factor is based in the back links, that is, the higher the number of quality back links, the higher the PageRank. That is why SEO experts focus on generating quality back links.

How to check PageRank

Two types of tools are available to check Google PageRank: Free tools and paid tools. You need not buy a paid tool to check the PageRank of a website, as free tools such as Prchecker.info and Checkpagerank.net allow you to check the rankings of a website instantly.

Assess the PageRank

You can also check the websites Whatsmypagerank.com and Googlerankings.com (prindex) for assessing the PageRank. Go to these websites and enter the web page URL for which you need the PageRank. Thereafter, you may be asked to enter a captcha image to confirm that you are human. After completing these two steps and clicking on the “Enter” key, the tool would return you to the PageRank of the desired web page.

Conclusion

It is a quick process to calculate the PageRank, but it takes a lot of time and efforts to improve rankings. Therefore, you should focus on optimising your website for content and images.

Search engine optimisation (SEO) program

A good search engine optimisation (SEO) program can help you to improve your rankings in a few weeks. Remember, SEO is an ongoing process, and not a one-time affair.

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By Wordsmith - Posted in: E-commerce
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