How to choose a professional SEO firm
Search optimisation or search engine optimisation is useful for all forms of online business. Over the internet, people can find your website if it has high PR (page rank). Website optimisation, therefore, is indispensable for business growth over the World Wide Web. However, it is also important to choose the right SEO firm to optimise your website to generate more clients. This article provides a guide to choosing a professional SEO firm.
Search Engine Optimisation (SEO)
Search engine optimisation involves the following important factors:
1. Right placement of keyword near the title tag and anchor text
2. Unique, relevant content
3. Authority of the domain
4. External links
5. Links from social media
6. Keyword in page URL
7. Meta description of web pages
8. W3C validated website
9. XML sitemap
10. Directory submissions
11. Article marketing
As it can be seen, SEO entails a large number of factors that affect the page rank of a website in various ways. Therefore, you must be careful while choosing a SEO company. This is important because every company would claim that it is the best.
Choosing a SEO company
The following factors would help you eliminate and select SEO firms for optimising your website.
Portfolio and proof
Simply by saying “the number one SEO Company” is not enough. A SEO company should be able to provide proof and references of their expertise. If a particular company fails to provide these, you should move on immediately.
Communication and support
Search engine optimisation involves communication especially across areas like SEM (search engine marketing), PPC (pay per click) marketing, and webinars. A good SEO company should be able to communicate with you from time to time about the progress of the campaign.
Reports
Search engine optimisation is incomplete and useless if it cannot track its progress. Professional SEO firms offer reports and data that throw light on website traffic, bounce rate, conversion, inbound links, and directory submissions. In short, you should be able to know by how much the traffic has increased to your website.
Local SEO
Local and global optimisations are different types of SEO. A local SEO company would aim at generating traffic to your website from your region whereas global SEO strives to increase traffic from across the world.
