How to improve search engine placement

Published on August 16 2011 by Wordsmith

Search engine optimisation (SEO) has become an important medium to generate clients online. There would be hardly an online business which does not take help of site optimisation. However, it is important to choose the right methods of improving page rank. Google has a strict policy against websites that use black hat techniques for improving search engine placement or page rank (PR). In this article, find out how to improve search engine placement.

Introduction to SEO

Search engine optimisation is the process of improving the website’s rank. A SEO campaign may involve keyword optimisation, web page optimisation, content optimisation, article marketing, directory submission, link exchange, social media marketing, and webinars. Different companies follow different strategies for web optimisation. However, the goal remains the same - better visibility, better ranking.

Search engine ranking factors

Below, you will find some techniques to improve search engine ranking. Importantly, these techniques are ethical, and therefore, you do not run the risk of “site ban”.

Title tags and keywords

The title tag of your web page must have the search keywords. Creating good titles can be a productive SEO tactic. The intent is to use your search keywords in the title tag of every web page. You can try having a customised title for each web page. If your site is built using WordPress, the All-in-One SEO Pack plug-in can help you to modify the title tag of each blog post.

Create a blog

The internet is all about interactivity - the more you allow your client to interact with you, the better would be the customer experience. Moreover, search engines have a never-ending liking for fresh content. Given these factors, it is important that you add a blog to your website. Blogs have a tendency to attract search engine traffic through the posts and comments available. A blog facilitates social bookmarking, which is also an effective SEO technique.

Simplistic design

Using a lot of dropdown menu, flash content, and other heavy programming techniques may hinder the PR of your website. Search engines and consumers, such as simple websites, that do not take much time to load. The idea is to meet W3C standards, to improve customer experience and search engine ranking.

Content

Unique content is the most important aspect of SEO. Add fresh content to your website and to article directories to improve ranking.