All about: PPC Management Services

Published on July 28 2011 by Wordsmith

PPC or Pay per click is an important tool for online marketing. Several companies, small and medium, use PPC service to generate traffic and revenues. While there is no denying that most Internet users know a little about Google PPC, there are few who know how to use it for their business. Read this article to learn about PPC management and its benefits.

The basics of Pay per click

Under pay per click business model, a business pays a pre-decided amount each time a user clicks on its advertisement on the Internet. The PPC concept came into the market in the year 2002. In general, a PPC ad has three to four lines and a URL. There are no colour variations, music, video or graphics in a PPC advertisement. Though a PPC ad lacks style and sophistication, it is still one of the most powerful online marketing methods.

PPC ads

Unlike TV and billboard ads, PPC ads are visible only to people who have expressed interest in the domain. You may ask how the system would know which people have shown interest in which business areas. This is the job of search engine algorithms, which monitors the search behavior of people online.

Types of PPC

Pay per click ads are of two types: Search ads and Content ads. Search ads appear next to the organic search results of popular search engines such as Google, Yahoo and Bing. These ads are shown based on the keywords people use for online search. Content ads can be seen on websites or blogs. Such ads are based on the keywords used within the website.

Benefits of PPC

PPC ads offer immediate exposure to millions of Internet users across the globe. This helps to generate traffic in your website. You can create a PPC campaign to target specific audience online. PPC campaigns give your business the competitive edge, thereby helping you expand your clientele. Returns on Investment (RoI) are the biggest aspect of a pay per click campaign.

Online advertisements

A PPC management company is a better alternative to trying your hands at pay per click, especially if you have never used PPC advertising earlier. Adwords management service companies take care of online advertisements by using PPC for major search engines. Yahoo PPC and Google PPC require different campaigns. Ask a PPC management firm about these.